Multi-year housing strategy: the document the board should defend by.

    By Mark van den Berg
    Canal-side office building in a historic city centre

    Almost every organisation above a certain scale has a 'housing overview', a list of leases, square metres and end dates. Almost none has a multi-year housing strategy: the document that makes a decade of workplace decisions coherent and defensible. This article describes what belongs in one and what the board should expect to see.

    Overview is not strategy

    A housing overview describes the current state. A housing strategy describes how the portfolio will evolve relative to the business, with explicit triggers, scenarios and decisions. The difference is the difference between a map and a plan.

    Without a strategy, every individual lease expiry becomes a one-off project and the portfolio drifts into a shape nobody chose.

    The four elements a strategy must contain

    A serious multi-year housing strategy contains four elements:

    • Demand forecast, headcount, hybrid behaviour and business growth modelled over the relevant horizon.
    • Portfolio scenarios, at least three coherent posture options (defensive, base, ambition).
    • Decision triggers, what events force which decisions, on what timeline.
    • Capital envelope, the multi-year capex and lease commitment associated with each scenario.

    Horizon and refresh cadence

    A useful horizon is seven to ten years, long enough to cover most lease cycles, short enough to be modellable. The document is refreshed every two to three years, or earlier when a material business shift occurs. Strategies refreshed annually become wallpaper; strategies left untouched for five years become fiction.

    What the board should actually use it for

    The strategy is the document the board defends individual decisions by. When a lease comes up, the question isn't 'what should we do here', it's 'does this still match the strategy we approved'. That reframing changes the quality and speed of every downstream decision.

    It also underpins more specific decisions like rent versus own a headquarters or relocate or transform. Without the strategy, those questions get answered case by case; with it, they get answered against a coherent posture.

    Why so few exist

    Multi-year housing strategies are rare because they require sustained executive attention and a function, internal or external, capable of stitching demand, finance, real estate and strategy together. Most organisations don't have a natural owner for that combination. That's a governance gap, not a capability gap, and it can be resolved structurally.

    Frequently asked questions

    Who owns the housing strategy?

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    Executive sponsorship from CFO or COO; functional ownership in Real Estate or Workplace; external strategic support for the integration work. No single function owns it end-to-end well on its own.

    How long does it take to build the first one?

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    Eight to twelve weeks for a portfolio of moderate complexity. The work is mostly integration of existing data and explicit scenario building, not new data collection.

    Should the strategy include international locations?

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    Yes, at least at portfolio posture level. Country-by-country execution can sit one tier down, but the global posture belongs in the strategy.

    Does hybrid working make multi-year strategy harder?

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    It makes it more necessary. Hybrid increases demand volatility, which makes scenario-based strategy the only honest way to commit capital over a decade.

    Also available in Dutch.
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